Spicy Ketchup
By amy • Aug 18th, 2012 • Category: Columns, Condiments, Dressings, Oils, Vinegars, Pantry Items, Prepared Foods, saucesAbout Malcolm Gladwell’s famous ketchup declaration – could he have been wrong? Charming, Canadian-born, mad-haired Gladwell is a public intellectual, a decoder of the whys and hows of everyday life. In 2004 he had a ‘what gives?’ moment regarding Heinz classic ketchup. Why, in all 136 years of its existence, has no other product bumped [...]






